SEO Search Analytics on Local Small Business Marketing

A newly built website is expected to be search engine optimized. For a couple of days or weeks, it stays on the top rank of search engine results page.? But more and more websites are being developed and optimized every day. It comes to an extent that when a website ages, it decreases in rank. This is a disappointing fact to website owners.

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Search analytics aim to address this concern. With search analytics, search engine statistics are evaluated and appraised to maintain the page ranking of the site. Search analytics is the study of the market trend volume to improve search engine marketing and search engine optimization. It is also done through reverse searching to study the keywords of the competition.

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Keyword monitoring is part of search analytics. Through this, the website owners and SEO experts maintaining the site sort out the keywords which are effective and which are not. Because local business and local market colloquialism also advances, new keywords are added. Advertisement history and spending statistics, together with website comparisons, are also included in search analytics.

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In search analytics, data gathering is very important. There are many ways of collecting relevant data although it depends on certain geographic locations. Global search engines such as Google provide Google Trends and Google Insights from which data can be gathered. Data can also be collected from ISP?s, phoning home software, and scraping search engines. These accumulated data can be of extreme help in local SEO marketing analysis.

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Data collection for local SEO marketing search analytics must be observed with accuracy. Inaccurate data could lead to wrong data analysis and inappropriate SEO solutions. Scraping keywords can result to highly accurate results in unpaid, organic results. But for paid results, it might not always be. Accuracy of data is influenced by several external factors such as data collection method, time of data gathering and the type of service used.

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Search analytics also help in understanding the local small business marketing conditions. With search analytics, the popularity of products and services can be gauged. The result of this analysis shows the overall performance of SEO marketing.

Source: http://diverpc.com/seo-search-analytics-on-local-small-business-marketing/

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