?Do as I do, not as I say? is a familiar saying and the best teaching is done by breaking down a lesson into its components then showing the way through example. With so many things to consider when starting a small business, it?s especially helpful to see how those who have succeeded did things like build a great website to get tips and start envisioning a path for your own endeavor. Erica Swallow has done the leg work to find great small business websites, an area getting increasing attention, to shed some light on the subject for those just embarking on this venture or looking to change things up.
First are six tips to creating a great site, which include:
- Provide a succinct product description and purchasing instructions.
- Choose a web design that enhances content, rather than distracts from it.
- If you?re asking users to interact with content, opt for a simple call-to-action prompt.
- Make sure the site is easy to navigate.
- Drive conversation by choosing engaging topics and asking interesting questions via a corporate blog.
- Put your service at the forefront. Don?t make users dig for it.
These are a sampling of the six small business sites that illustrate these principles with a more in-depth analysis of what they do right at the article link below.
1. Craft Coffee: Succinct product description & buying instructions
2. General Assembly: Beautiful design
3. Fashism: Simple calls to action
Full story at Mashable.
Source: http://holykaw.alltop.com/6-excellent-small-business-sites-to-learn-fro
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